About Us

Our Story | Live Life on Your Time

Southwind Apparel is fashion women can live in. We’re an active leisure women’s apparel brand that provides an effortless wardrobe and flattering fit.

Southwind is dedicated to helping our customers experience their best living yet. We believe in making time to enjoy life passions, and that it’s an essential part of being true to ourselves and others. Southwind is fashion active women can live in. Whether it’s a round of golf, tennis at the club, a full day in the sun, or even just hanging with friends, our prints and styles will keep up with you. We live for the hustle of women who work and play, and who empower others to do so.


Effortless, wrinkle-resistant, moisture-wicking, and lightweight, Southwind Apparel is a wardrobe staple and a travel essential. With an undeniably flattering fit and elevated style, women feel confident in the cut and fit of our clothes. We strive to be both fun and functional with a wide array of interchangeable, exclusively designed prints. The women who live in our clothes are standouts and adventurers.

Our Customers

We’ve listened carefully to what women loved about the products, and it provided insight into why women loved to wear the clothing, and why it made a difference in their everyday lives. We learned that women are so busy and active that comfort and practicality were essential, but looking great and feeling confident were equally as important. Our customers choose to be both stylish and comfortable, and feel the satisfaction of their hard work by taking time to pursue their passions, re-charge, and enjoy life. 

Are you ready to show them your best living yet?