About Southwind: Made in the USA

When it comes to clothing made in the USA, quality is non-negotiable. American craftmanship is renowned for its attention to detail and commitment to excellence. You can feel the difference in every stitch!

When you choose American made clothing, you’re not just investing in your wardrobe, you’re supporting local industries and contributing to the growth of American businesses. It’s a win-win-style with purpose. Thank you for supporting our women owned, made in the USA brand!

Southwind Luxe Fabric

At Southwind Apparel, we’ve pursued innovation by harnessing the potential of Luxe swimsuit material, infusing it (along with a few secret ingredients) into our everyday wear designs for a one-of-a-kind experience. The result? An unmatched blend of comfort and functionality.

But let’s be clear, this product can be worn with confidence anywhere – from the beach to the boardroom. We’ve been asked “say what, swimsuit material?!” – so we summarized the amazing
benefits of our fabric and why it makes Southwind stand above the competition.

We’re starting a movement to empower women to celebrate life’s beauty with confidence and charisma- all while adorned in fantastic timeless designed products that promise the unexpected: swimsuit comfort dressed in chic attire.

The Benefits of Southwind Luxe Fabric

Behind the Brand

Comfort

We offer styles that are refined or enhanced with features like pockets, ruching, back seams, cup inserts and more! Our styles transition easily to a woman’s unique lifestyle.

Versatility

Multifunctional and interchangeable, our styles take women from daytime to date night, from the beach to the boardroom, from the gym to the grocery store. It's this phenomenon that continually excites our customers and keeps them wanting more. It also makes packing for travel a breeze!

Style

Designed by us and exclusive to us, our prints come in a variety of options. We also offer solids to provide the perfect compliment.

We offer styles that are refined or enhanced with features like pockets, ruching, back seams, cup inserts and more! Our styles transition easily to a woman’s unique lifestyle.