About Southwind: Made in the USA

When it comes to clothing made in the USA, quality is non-negotiable. American craftmanship is renowned for its attention to detail and commitment to excellence. You can feel the difference in every stitch!

When you choose American made clothing, you’re not just investing in your wardrobe, you’re supporting local industries and contributing to the growth of American businesses. It’s a win-win-style with purpose. Thank you for supporting our women owned, made in the USA brand!

Southwind Luxe Fabric

At Southwind Apparel, we’ve pursued innovation by harnessing the potential of Luxe swimsuit material, infusing it (along with a few secret ingredients) into our everyday wear designs for a one-of-a-kind experience. The result? An unmatched blend of comfort and functionality.

But let’s be clear, this product can be worn with confidence anywhere – from the beach to the boardroom. We’ve been asked “say what, swimsuit material?!” – so we summarized the amazing
benefits of our fabric and why it makes Southwind stand above the competition.

We’re starting a movement to empower women to celebrate life’s beauty with confidence and charisma- all while adorned in fantastic timeless designed products that promise the unexpected: swimsuit comfort dressed in chic attire.

The Benefits of Southwind Luxe Fabric

4-way Stretch with Secret Ingredients

Southwind’s Luxe fabric gives in every direction, while always looking fantastic. Having the right amount of stretch ensures our garments flatter ALL body types and flexibility to look great throughout the year as bodies fluctuate in size.

20% Spandex

Southwind pursued the Luxe fabric with industry leading 20% Spandex, the added effort and cost are worth it. Our styles stand out, providing the best fit, without clinging, and ensuring a lasting shape.

Quick Dry

Being dry means being comfortable. Whether sweating on a hike, caught in the rain, or splashing in the water – being able to dry out quickly matters.

Easy Care

The Luxe fabric is not only machine washable, but also easy to care for, in a pinch (sink wash) or after a spill (wipes off easy). Because being fresh and clean ensures confidence and comfort.

Wrinkle Resistance

Life’s too short to be stuck behind an ironing board while at home or on vacation. Pack your bags with confidence!

UPF 50+

Southwind believes the added expense and effort is worth it to ensure we block out 98% of the sun’s harmful UV rays, significantly reducing exposure risk.

Chlorine Resistance

Chlorine eats away fabric, since Southwind wants to be there for every adventure, be confident wearing our items around the pool. The added effort ensures our products last longer.

Soft Finish – Feels Good

When you touch our product, you can feel the difference. Softer on the touch, softer when it is next to your body.

Vibrant Prints

While we are partial to our custom prints, the quality of our prints is not up for debate. The colors are vibrant and are guaranteed to last.

Behind the Brand

Comfort

We offer styles that are refined or enhanced with features like pockets, ruching, back seams, cup inserts and more! Our styles transition easily to a woman’s unique lifestyle.

Versatility

Multifunctional and interchangeable, our styles take women from daytime to date night, from the beach to the boardroom, from the gym to the grocery store. It's this phenomenon that continually excites our customers and keeps them wanting more. It also makes packing for travel a breeze!

Style

Designed by us and exclusive to us, our prints come in a variety of options. We also offer solids to provide the perfect compliment.

We offer styles that are refined or enhanced with features like pockets, ruching, back seams, cup inserts and more! Our styles transition easily to a woman’s unique lifestyle.